![]() “We built the airline around a unique plane that gives us unique opportunities,” he asserts. The company’s bundled approach to segmentation with its “Nice,” “Nicer” and “Nicest” branded fares large premium cabin offering for the price of economy class and a digital-only approach to reservations, merchandising and customer service are just a few ways in which the company is a disruptor as much as it is a discounter.īreeze Chief Commercial Officer Lukas Johnson tells Aviation Week that the original premise of the airline remains the same. “Breeze is a tech company that happens to fly airplanes,” Neeleman says. Market-stimulating low fares and low costs are about all Breeze has in common with other cost-cutting carriers. With its contrarian founder and business model, the ultra-low-cost carrier (ULCC) could be considered the un-ULCC. Regional markets may offer opportunities.Operational and financial hurdles marked the carrier’s first year.Provo, Utah-based Breeze was the most privately capitalized airline startup, attracting $287 million in three rounds of financing leading up to its launch. The high-profile David Neeleman startup is confronting a mix of headwinds and tailwinds. When demand doesn't require a flight, Neeleman says the planes will be available for private charter as there's a large market there from sports teams to the government.Eighteen months after launching on May 27, 2021, Breeze Airways is sailing into its next phase of growth. Some flights will operate only on select days instead of daily service, with Neeleman currently examining 500 different city pairs for potential service. There are literally hundreds and hundreds of city pairs that are crying out for nonstop flights." "I would be very surprised if a single route had nonstop service competition. "We think there's a market where you can go with a smaller plane with a lower trip cost and service these cities that have been forgotten or neglected," Neeleman told Insider in a 2019 interview. ![]() Neeleman says he can make those unusual routes work. This opens the door for any number of non-stop routes between cities like Sacramento, California and Bozeman, Montana or Plattsburgh, New York and St Louis, Missouri, for example. Travelers who live in big cities often benefit because they have access to more non-stop flights but those in smaller cities often have to connect to get to their final destination.īreeze Airways doesn't plan to follow the hub-and-spoke route system utilized by most major airlines and will operate point-to-point routes, or routes between secondary cities, instead. Most air routes in the US originate in or terminate in a major city that's usually a hub of the airline in what's known as the hub-and-spoke system. With the US experiencing a wave of airline consolidation since the turn of the century, consumers have been left with fewer options and Breeze aims to provide a convenient low-cost alternative to the major airlines currently dominating the skies. Very little has been made public about the airline but from what Neeleman has said, Breeze will have that same focus. Each one had a focus on low fares and positive customer service while shaking up the industry. Initially scheduled for a late-2020 debut, the airline's website now welcomes would-be customers with this message: "Welcome to Breeze Airways, a new airline scheduled for take-off in 2021!" The delayed start was a result of the COVID-19 pandemic's impact on the aviation industry.īreeze is the fifth airline started by Neeleman following the serial aviation entrepreneur's successful runs at Morris Air, later sold to Southwest Airlines WestJet JetBlue Airways and Azul Brazilian Airlines. It often indicates a user profile.īreeze Airways, the new start-up airline founded by David Neeleman of JetBlue Airways fame, is on track to launch flights this year with new aircraft arriving at the airline. Account icon An icon in the shape of a person's head and shoulders.
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